Industries
We speak your
market's language.
Fifteen sectors where our teams already understand the buyers, the channels, the regulations, and the sales cycle.
Manufacturing
B2B manufacturing marketing lives and dies on lead generation sales actually trusts. LePoidevin Marketing has spent 28+ years building integrated campaigns, PR, trade shows, direct marketing, content, for manufacturers who sell through distributors and long buying committees. Snyder Group adds the technical layer: HubSpot CRM implementation and revenue operations that connect a trade show badge scan to a closed deal.
Building Materials
Building materials brands sell to a chain, dealers, distributors, contractors, and the homeowner at the end of it. That takes brand strategy that holds up at every link, plus the channel marketing, product content, and lead management to move specification decisions your way.
Healthcare
Healthcare marketing carries weight the average campaign doesn't: regulatory review, clinical accuracy, and audiences who spot fluff instantly. LePoidevin Marketing brings medical device experience, messaging that survives legal review and still persuades.
Municipal Government
KathodeRay Media is a NYS WBE-certified agency of record for government clients across Upstate New York, with 25+ years of community-facing communications behind it. Public engagement campaigns, tourism promotion, economic development marketing, and websites residents actually use.
Higher Education
Enrollment marketing is lead generation with an 18-month funnel and a committee of decision-makers named “the whole family.” We bring inbound marketing, enterprise SEO, and CRM-driven nurture programs, plus the brand strategy to say clearly why your campus.
Outdoor Sports
Snyder Group works with outdoor sports brands where passion drives purchase, and where digital advertising, SEO, and e-commerce infrastructure decide who captures that passion first. Seasonality, dealer networks, and communities that reward authenticity.
Shooting Sports
Shooting sports marketing comes with advertising restrictions that sink generalist agencies. Snyder Group has built compliant growth programs: enterprise SEO, owned-audience development, and email and CRM programs that don't depend on channels the category can't buy.
Fishing
Anglers research obsessively before they buy. We build the content, SEO, and digital programs that put fishing brands in front of that research, from tackle and gear manufacturers to the retail and dealer channels that move product.
Boating
Long consideration cycles, high ticket prices, dealer-dependent sales. We build programs that generate qualified leads for dealers while building the brand preference that gets a buyer to the showroom in the first place.
Animal Health
This is LePoidevin Marketing's deepest bench. Decades of work for animal health companies, production animal, companion animal, and the veterinary channel between them, spanning PR, brand strategy, trade media relations, and lead generation.
Professional Services
Firms sell expertise, which means the marketing has to demonstrate expertise, not just claim it. Thought leadership, PR, content development, and inbound marketing that turn what your partners know into what your pipeline needs.
Technology
Tech companies need marketing that keeps pace with their own product velocity. Snyder Group brings AI-augmented marketing, HubSpot revenue operations, and inbound programs built for products that change quarterly.
Industrial
Material handling, tools and equipment, packaging, pest control, LePoidevin Marketing has served industrial B2B marketers across all of them for 28+ years. Industrial buyers respond to technical credibility, trade visibility, and follow-up that respects a six-month evaluation.
Nonprofits
KathodeRay Media works with community organizations and economic development groups across Upstate New York, branding, websites, advertising, photography, and video, scaled to nonprofit budgets and built for nonprofit boards.
Small Business
Small business marketing fails when it's a pile of disconnected tactics. KathodeRay Media builds the whole system, strategic branding, custom web design, digital advertising, SEO, social, and content, as one program pointed at growth.