Marketing Strategy
Marketing strategy that owns a number
Fractional CMO leadership. Go-to-market plans built on research, not guesses. And the sales enablement to close what marketing opens.
Most strategy decks die in a drawer. Ours come with someone accountable for making them work, a senior strategist inside your business, setting the plan, running the team, answering for the pipeline.
Start the conversationStrategy isn't a deliverable. It's a discipline.
Anyone can hand you a marketing strategy. A positioning statement, a channel mix, a 40-slide roadmap. What most organizations actually need is harder to buy: senior judgment, applied weekly, with skin in the game.
That's what SKL Group builds marketing strategy engagements around. We don't sell hours. We sell point of view, backed by three specialist agencies with a combined 75+ years of doing the work: Snyder Group, KathodeRay Media, and LePoidevin Marketing. One intake, one strategy lead, and the depth of a collective behind every plan.
What's inside a strategy engagement
Fractional CMO Leadership
Senior marketing leadership without the full-time hire. A seasoned strategist inside your business, in your leadership meetings, running your marketing team (or building one), owning the revenue number marketing is responsible for.
A fit when you've outgrown “marketing manager plus vendors” but aren't ready to carry a $250K+ executive hire. We set the annual plan, manage the budget, hold the agencies and internal team accountable, and report to ownership in the language ownership cares about: pipeline, cost per opportunity, revenue.
Go-to-Market Strategy
Product launches and market entries fail on assumptions, not effort. We build GTM plans grounded in customer research and competitive analysis: who buys, why they buy, what they compare you against, and what it takes to win the deal.
For B2B manufacturers and industrial brands, that work draws on LePoidevin Marketing's 28+ years serving business marketers, animal health, pest control, medical devices, material handling, packaging. When your buyers are veterinarians, distributors, or plant engineers, generic B2B playbooks don't cut it. Ours name the buying committee.
Customer Research & Competitive Analysis
Strategy starts with what's true, not what's assumed. Customer interviews, win/loss analysis, market sizing, competitive positioning audits, and message testing.
For community-facing organizations, municipalities, economic development agencies, small businesses, KathodeRay Media brings 25+ years of listening to Upstate New York communities as a NYS WBE-certified agency of record, so research reflects the people you actually serve.
Sales Enablement
Marketing that generates leads no one can close is just expensive content. We build the connective tissue: CRM architecture, lead scoring, handoff workflows, sales content, and reporting that shows exactly where deals stall.
Snyder Group, a certified HubSpot Solutions Partner, leads this work, aligning marketing, sales, and customer experience through HubSpot CRM implementation and revenue operations so the strategy shows up in the pipeline, not just the plan.
The collective advantage
One strategy. Three specialist agencies behind it.
A solo consultant gives you a plan and a handshake. A big agency gives you a plan and a junior team. SKL Group gives you a strategy lead backed by three agencies, each deep in a different discipline.
Snyder Group
Enterprise growth marketing: HubSpot CRM, revenue operations, enterprise SEO, and AI-augmented marketing for ambitious B2B and B2C brands that need digital transformation, not just campaigns.
KathodeRay Media
Full-service creative marketing for growing businesses: branding, web, advertising, and community-facing communications for small businesses, municipalities, and economic development organizations across Upstate New York.
LePoidevin Marketing
Strategic communications, PR, and branding for B2B manufacturers and industrial brands, with differentiated depth in animal health, pest control, and medical devices.
Your strategy is matched to the right depth internally. You deal with one team, one plan, one point of accountability.
Built for leaders who own the outcome
- Owners and CEOs of growing companies who need CMO-level thinking before they need a CMO-level payroll line
- B2B manufacturers and industrial brands launching a product, entering a market, or repositioning against better-funded competitors
- Municipal and economic development leaders who need a marketing strategy that survives board review and budget season
- Marketing directors who have the team but need a senior partner to set direction and defend the plan upstairs
The engagement, step by step
Discovery & Audit
We interview your customers, your salespeople, and your leadership. We audit the funnel, the tech stack, and the competition. Two to four weeks, and you'll learn things about your own business.
The Plan
Positioning, go-to-market strategy, budget, channel mix, and a 12-month roadmap with quarterly targets, a number next to every initiative.
Leadership & Execution
Your fractional CMO runs the plan: weekly team leadership, monthly reporting to ownership, and quarterly strategy reviews. Execution is pulled from across the collective as the plan demands.
Enablement & Optimization
Sales and marketing get wired together in the CRM. We track what closes, kill what doesn't, and double down on what does.
Marketing strategy, answered straight
What does a fractional CMO cost compared to a full-time hire?
A full-time CMO typically runs $250K+ with benefits and equity. A fractional engagement delivers the same seniority at a fraction of that, scoped to the days per month your business actually needs.
How is this different from hiring a marketing agency?
An agency executes. A fractional CMO leads, setting strategy, managing budget, and directing execution, whether that execution comes from our collective, your internal team, or both.
Do you work with our existing marketing team?
Yes. Most engagements strengthen the team you have. We set direction, build process, and make your people better, not redundant.
How long until we see results?
The plan lands in 30 to 60 days. Pipeline impact depends on your sales cycle, but you'll have leading indicators (qualified pipeline, cost per opportunity) from the first quarter.
Contact
Stop renting tactics.
Start owning strategy.
If your marketing feels like a collection of activities instead of a plan with a number on it, that's the problem we solve. Tell us where you're trying to go. We'll tell you honestly what it takes to get there.
One conversation. One intake. The full depth of the SKL Group collective behind whatever comes next.