Manufacturing
Marketing for manufacturers who sell through committees, not carts.
Your buyers don't impulse-purchase a conveyor system. They evaluate for 9 months, loop in six stakeholders, and buy through a distributor. Your marketing should be built for exactly that.
LePoidevin Marketing brings 28+ years of integrated industrial campaigns. Snyder Group brings HubSpot CRM and revenue operations. Together they connect a trade show badge scan to a closed deal.
One partner. Full pipeline visibility.
B2B manufacturing marketing that ends in revenue, not reports.
Manufacturing marketing lives and dies on one thing: lead generation your sales team actually trusts. Not badge scans nobody follows up on. Not MQLs that go cold in a spreadsheet. Qualified buyers, tracked from first touch to closed deal.
SKL Group brings two specialist disciplines to that problem. LePoidevin Marketing has spent 28+ years building integrated campaigns, PR, trade shows, direct marketing, content, for manufacturers who sell through distributors and long buying committees. Snyder Group adds the technical layer: HubSpot CRM implementation and revenue operations that connect a trade show badge scan to a closed deal.
One partner. Full pipeline visibility. No handoffs between agencies that don't talk to each other.
Why most agencies fail manufacturers
Consumer-style brand appeal doesn't move an engineer evaluating uptime specs. Generalist agencies learn your industry on your dime, write copy that sounds like everyone else's, and measure success in impressions.
Long sales cycles
A single deal can span two budget years. Your marketing needs to nurture, not just capture.
Buying committees
Engineers, plant managers, procurement, the C-suite, each needs different proof at a different stage.
Channel complexity
When you sell through distributors, your marketing has to build demand you don't fully control and support partners you don't employ.
Technical differentiation
Your advantage lives in tolerances, throughput, and total cost of ownership. If your agency can't write about production reliability with a straight face, they can't sell it.
We've done it for material handling, packaging, tools and equipment, pest control, animal health, and medical device manufacturers for nearly three decades.
How we work
The Campaign Layer
LePoidevin Marketing
Strategic Communications, Public Relations & Branding, built for industrial B2B.
LePoidevin Marketing is the PR- and industrial-B2B-first specialist within SKL Group. 28+ years serving business marketers. Results-based campaigns, not retainer theater. For manufacturers, that means integrated programs where every channel pulls in the same direction.
- Public relations and trade media, earned coverage in the publications your buying committee actually reads
- Trade show strategy, pre-show demand generation, on-floor engagement, post-show follow-up that doesn't let leads die in a badge-scan export
- Direct marketing and lead management, targeted outreach to named accounts and distributor networks
- Content development, application stories, spec-driven collateral, and thought leadership that respects your buyer's expertise
- Brand strategy and creative design, positioning that names your technical difference instead of hiding it behind adjectives
- Sales strategy support, because a lead nobody can close isn't a lead
LePoidevin has particular depth in animal health, pest control, and medical device manufacturing, categories where regulatory nuance and distributor relationships make or break a campaign.
The Revenue Infrastructure
Snyder Group
Enterprise Growth Marketing, HubSpot, RevOps, and the data layer.
Great campaigns leak revenue without the systems to catch it. Snyder Group is the enterprise-grade, technically deep specialist within SKL Group, a certified HubSpot Solutions Partner that aligns marketing, sales, and customer experience around one revenue engine.
- HubSpot CRM implementation, configured for long sales cycles, distributor channels, and multi-stakeholder deals
- Revenue operations, closed-loop reporting from first website visit to signed PO
- Enterprise SEO, ranking for the technical, high-intent searches your buyers run: spec comparisons, application questions, “vs.” queries
- Inbound marketing and digital advertising, demand programs that feed the pipeline between show seasons
- AI-augmented marketing, sharper targeting, faster content production, automation that scales without headcount
- Website design, development, hosting, and 24/7 security monitoring
Snyder Group works as a strategic partner, not a campaign vendor. If your CRM is a graveyard and your attribution is a guess, this is where the fix starts.
One integrated system, two deep benches
Here's what the combination looks like in practice.
LePoidevin builds the demand
PR that earns trade credibility, trade show programs that fill the booth, content that moves a committee.
Snyder Group builds the capture
HubSpot workflows that route, score, and nurture every lead; reporting that ties spend to pipeline.
You get one accountable partner
A dashboard that shows exactly what marketing contributed to revenue.
A badge scan at IPPE or PACK EXPO becomes a scored contact, a nurture sequence, a sales-ready handoff, and, when it closes, a documented ROI number. That's the whole point.
Manufacturers we know cold
If your buyers care about uptime, throughput, compliance, and total cost of ownership, you're in our lane.
Manufacturing marketing FAQs
How is SKL Group different from a typical manufacturing marketing agency?
Most agencies do campaigns or systems. We do both, with specialists in each. LePoidevin Marketing brings 28+ years of industrial B2B campaign work; Snyder Group brings certified HubSpot and revenue operations depth. You get integrated strategy without stitching together multiple vendors.
We already have a CRM. Do we need revenue operations?
Owning HubSpot and using HubSpot are different things. Most manufacturer CRMs we audit are missing lead scoring, lifecycle stages, and closed-loop reporting, which means marketing can't prove ROI and sales doesn't trust the leads. Revenue operations closes that gap.
Can you support our trade show program?
Yes, before, during, and after. Pre-show campaigns to book meetings, on-floor lead capture that syncs to your CRM, and post-show nurture sequences that follow up while competitors' leads sit in a spreadsheet.
Do you work with manufacturers who sell exclusively through distributors?
It's one of our deepest specialties. Channel marketing, distributor co-op programs, and end-user demand generation that supports, rather than competes with, your channel partners.
Contact
Build a pipeline
your sales team believes in.
Tell us what you make, how you sell it, and where the pipeline breaks. We'll show you what an integrated manufacturing marketing program looks like, from the first press release to the closed-loop revenue report.
One conversation. One intake. We'll bring the right expertise to the table.