Digital Marketing
Digital marketing built for your market, not adapted to it.
Most agencies run the same playbook for everyone. Same channels, same cadence, same dashboard. Then they wonder why a pest control manufacturer, a village revitalization program, and a HubSpot-driven B2B sales team all get the same middling results.
We built SKL Group differently. Three specialist agencies, one collective, each with decades of depth in the markets it serves. You bring us the growth problem. We bring the team that's already solved it.
Start the conversationOne collective. Full digital coverage.
Digital marketing isn't one discipline. It's a dozen: SEO, digital advertising, inbound marketing, content, social, email, marketing automation, CRM, analytics, and they only produce revenue when they're built to work together.
Search Engine Optimization
From local SEO for Main Street to enterprise SEO for complex B2B sites.
Digital Advertising & PPC
Paid search, paid social, programmatic, and retargeting tied to real lead goals.
Inbound Marketing & Lead Generation
Content, conversion paths, and nurture programs that turn traffic into pipeline.
HubSpot CRM & Revenue Operations
Implementation, integration, and the reporting to prove what's working.
Website Design & Development
Custom builds with hosting and 24/7 security monitoring.
Content, Social, Photo & Video
The assets that make every channel above actually perform.
AI-Augmented Marketing
Tools and automation that sharpen targeting and accelerate content production without flattening your brand voice.
The difference isn't the list. Every digital marketing agency has a list. The difference is who's executing it, and how well they already know your world.
Three agencies. Three kinds of depth.
Digital Marketing for Growing Businesses & Communities
KathodeRay Media
Full-service marketing at local scale.
Small businesses, municipalities, government agencies, and economic development organizations across Upstate New York don't need an agency that talks over them. They need a partner that shows up, learns the community, and builds marketing that works at local scale. That's KathodeRay Media: 25+ years of full-service marketing, NYS WBE-certified, and agency of record for government and economic development clients across the region.
- Digital advertising and SEO built for local and regional visibility
- Social media and content that personalize your organization's story
- Custom websites designed around the way your audience actually searches
- Photography and videography that keep every channel consistent
- Programs pointed at awareness, leads, and long-term growth
Clients describe the team as an extension of their own. That's by design.
Digital Marketing for Industrial & B2B Brands
LePoidevin Marketing
Credibility is the currency.
Selling to veterinarians, pest management professionals, or hospital procurement teams is nothing like selling to consumers. The buying cycles are longer, the audiences are technical, and credibility is the currency. LePoidevin Marketing has spent 28+ years serving business marketers, with deep, differentiated experience in animal health, pest control, medical devices, material handling, tools and equipment, and packaging.
- Digital programs integrated with strategic PR and communications
- Brand strategy and positioning for technical, regulated categories
- Trade show programs and content development for the channel
- Lead generation and lead management built for long buying cycles
- Campaigns backed by a communications strategy, not just a budget
In industrial B2B, a campaign without a communications strategy is just noise with a budget.
Enterprise Growth Marketing & Digital Transformation
Snyder Group
Strategic partner, not vendor.
Some brands don't need another campaign. They need their marketing, sales, and customer experience rebuilt to run as one revenue system. Snyder Group is the collective's enterprise-grade specialist: a certified HubSpot Solutions Partner delivering CRM implementation, revenue operations, enterprise SEO, inbound marketing programs, and digital advertising for ambitious B2B and B2C brands, manufacturers, municipalities, and outdoor and shooting sports companies among them.
- HubSpot CRM implementation and revenue operations
- Enterprise SEO for complex, high-page-count sites
- Inbound marketing programs that convert awareness into pipeline
- Digital advertising aligned to sales-stage reporting
- AI marketing tools that sharpen targeting and scale performance
The distinction between partner and vendor shows up in the pipeline numbers.
Why a collective beats a generalist
Specialists, not generalists
Nobody wears your industry's hat for the pitch. When your program is run by people who already know your buyers, you skip the six-month education period most agencies bill you for.
Strategy before spend
We don't sell hours. We sell point of view. Every SEO program, ad budget, and inbound campaign starts with positioning, who you are, who's buying, and why they should pick you.
One relationship, full range
Need a municipal branding campaign this year and a HubSpot revenue operations build next year? You don't start over. The collective flexes with you.
Numbers you can defend
Digital marketing produces data. We build the reporting so a CMO, a business owner, or a town board can see exactly what the investment returned.
How engagement works
01
Tell us what growth looks like
One conversation. Your goals, your market, your constraints.
02
We assemble the right team
Based on your industry, scale, and objectives, we match your engagement to the depth it demands, internally, so you're talking strategy from day one, not comparing brochures.
03
We build the plan and run it
Strategy, execution, measurement, iteration. You'll always know what's live, what's working, and what's next.
Digital marketing FAQs
What digital marketing services does SKL Group provide?
The full stack: SEO, digital advertising and PPC, inbound marketing and lead generation, HubSpot CRM and revenue operations, website design and development, content creation, social media, email marketing, and AI-augmented marketing programs.
Do you work with small businesses or only large companies?
Both, deliberately. The collective serves Main Street businesses and municipalities in Upstate New York through KathodeRay Media, industrial and B2B manufacturers through LePoidevin Marketing, and brands pursuing enterprise-scale digital transformation through Snyder Group.
How do I know which team will handle my work?
You don't have to. Tell us about your business and your goals through our shared intake, and we'll match your engagement to the right depth in the collective. You get one point of contact and the full weight of the group behind it.
Do you replace an in-house marketing team or work alongside one?
Either. Some clients hand us the whole program; others plug us into an existing team for SEO, HubSpot, PR, or content production. The engagement fits the gap, not the other way around.
Contact
Ready to put real depth
behind your digital marketing?
Stop briefing generalists. Start one conversation with a collective that's spent decades in the markets you sell to, and let us show you what marketing looks like when the team already knows your world.