Website Design & Development
Websites built to work,
not just to launch.
A website isn't a brochure. It's your hardest-working salesperson, your first impression, and, done right, your most measurable marketing asset.
SKL Group designs and develops websites through three specialist agencies, each with deep experience in the markets they serve. One collective. One point of contact. A site built by people who know your industry.
Start your website projectWeb design that earns its keep
Most agencies treat web development as a deliverable. We treat it as infrastructure for growth. Every site we build starts with the same questions: Who has to find it? What do they need to do when they get there? And what does the business need to happen next?
That's why website design and development at SKL Group is never separated from strategy, SEO, and lead generation. The architecture is built for search from the first sitemap. The content is written to convert, not to fill space. The forms, the CRM connections, the analytics, all wired in before launch, not bolted on after.
We don't sell templates. We sell websites that do a job.
Full-stack web capabilities, under one roof
Strategy & UX Architecture
Sitemap, user journeys, and conversion paths mapped before a single pixel is designed. Your site structure is a business decision, and we treat it like one.
Custom Website Design
Design that reflects your brand, not a theme with your logo dropped in. Built for the audiences you actually serve, whether that's a procurement manager, a village resident, or a distributor evaluating your product line.
Development & CMS Build
Clean, responsive builds on the platform that fits your team, WordPress, HubSpot CMS, and beyond, so the people who maintain the site can actually maintain it.
SEO Built In, Not Bolted On
Keyword-informed page structure, technical SEO, page speed, and mobile optimization from day one. A beautiful site nobody finds is an expensive mistake.
Lead Generation & CRM Integration
Forms, chat, tracking, and CRM connections that turn traffic into pipeline. Every conversion point is measured, so you know what your website is producing.
Hosting, Security & Ongoing Support
Hosting with 24/7 security monitoring, plus ongoing maintenance and optimization. Launch day is the starting line, not the finish.
Three specialist teams. The right one builds your site.
Each agency brings its own discipline to web design and development, and your project lands with the team whose experience matches your world.
Websites Rooted in Community
KathodeRay Media
Built to serve residents and attract investment.
For 25+ years, KathodeRay Media has built websites for small businesses, municipalities, government agencies, and economic development organizations across Upstate New York. As a NYS WBE-certified agency of record for government and economic development clients, the team knows how to build sites that serve residents, attract investment, and tell an organization's story.
- Custom web design paired with branding, advertising, SEO, photography, and content
- Municipal, government, and economic development site experience
- Close, responsive support after launch, an extension of your own team
Best fit: community organizations and growing businesses that want a partner nearby, not a ticket queue.
B2B Websites That Support the Whole Funnel
LePoidevin Marketing
Sites that hand qualified leads to sales.
LePoidevin Marketing builds websites for B2B manufacturers, distributors, and industrial brands, with 28+ years of depth in animal health, pest control, medical device, material handling, and packaging. These are sites built to work alongside strategic PR, trade show programs, lead generation, and sales strategy.
- Sites built for technical buyers, veterinarians, distributors, plant managers
- Integrated with PR, trade show, and lead generation programs
- Measured on qualified leads delivered to your sales team
Best fit: industrial and B2B brands whose website has to speak the buyer's language.
Enterprise Web Development for Digital Transformation
Snyder Group
The hub of a larger transformation.
Snyder Group handles the technically complex builds: full website design, development, hosting, and 24/7 security monitoring for ambitious B2B and B2C brands. As a certified HubSpot Solutions Partner, the team builds websites that plug directly into HubSpot CRM, revenue operations, and enterprise SEO programs.
- HubSpot CMS and CRM-integrated builds
- Enterprise SEO and revenue operations alignment
- AI marketing tools that sharpen targeting and accelerate content production
Best fit: brands whose website needs to anchor a digital transformation, not just a redesign.
How we build
01
Discover
We learn your business, your audiences, and your numbers. What the site has to accomplish gets written down and agreed on.
02
Architect
Sitemap, keyword strategy, and conversion paths, the blueprint before the build.
03
Design
Custom design, reviewed with real content, not lorem ipsum.
04
Develop
Clean builds, tested across devices, with SEO and analytics wired in.
05
Launch
Redirects handled, rankings protected, tracking verified.
06
Grow
Ongoing optimization, security monitoring, and reporting. Your site keeps improving because someone is watching it.
One intake. Specialist depth. No generalist guesswork.
Hire a generalist web shop and you get a site that could belong to anyone. Hire SKL Group and your project is built by an agency that has spent decades in your specific market: municipal, industrial B2B, animal health, or enterprise growth. You get the reach of a collective and the fluency of a specialist, without managing three vendors.
We don't sell hours. We sell websites with a point of view, and a measurable job to do.
Website questions, answered
How long does a custom website project take?
Most builds run 10 to 16 weeks depending on scope. Municipal and enterprise projects with complex integrations or approval processes may run longer. You'll get a real timeline in discovery, not a guess.
Do you work with our existing CMS or CRM?
Yes. We build on WordPress, HubSpot CMS, and other platforms, and we integrate with the CRM you already run. Snyder Group's HubSpot Solutions Partner certification means HubSpot migrations and builds are a core competency, not an experiment.
Will our new website rank in search?
SEO is built into the architecture from the first sitemap, keyword-informed structure, technical SEO, page speed, and mobile performance. We also protect existing rankings through launch with full redirect mapping.
What happens after launch?
Hosting, 24/7 security monitoring, maintenance, and ongoing optimization. Websites that get ignored decay. Ours don't, because someone is accountable for them.
Which agency in the collective will build our site?
That's our call, and it's based on fit. You reach out once; we match your project to the team with the deepest experience in your market. One intake, one relationship, the right specialists on the work.
Contact
Ready for a website
that pulls its weight?
Tell us what your website needs to do, awareness, leads, revenue, or all three. We'll bring the right team and a plan with numbers attached.