Services
Eight disciplines,
one bench.
Every SKL service is delivered by specialists who work in that discipline every day, not generalists stretching to cover it.
Looking for something specific?
Jump to any discipline below, or tell us what you're trying to solve and we'll match you to the right team.
Start a projectBranding
A brand isn't a logo. It's the argument for why you exist, and every asset that carries it.
Positioning that sales teams can actually use, identities that survive their tenth application, and messaging that sounds like you on your best day.
We build brands that hold up under scrutiny. KathodeRay Media has spent 25+ years personalizing the stories of small businesses, municipalities, and economic development organizations across Upstate New York. LePoidevin Marketing has built and rebuilt B2B brands in animal health, pest control, and medical devices, categories where credibility is the whole game.
Whether you're a manufacturer overdue for a rebrand or a community organization defining its story for the first time, the process starts with strategy, not a mood board.
Website Design & Development
Your website is your hardest-working salesperson or your most expensive liability. There's no third option.
WordPress and HubSpot CMS builds, ecommerce platforms, and conversion-focused landing pages, backed by hosting, maintenance, and 24/7 security monitoring.
We design and build sites that earn their keep, backed by Snyder Group's infrastructure. Accessibility isn't an add-on; we build to it. And because we run CRO programs on the sites we build, launch day is the starting line, not the finish.
From a five-page municipal site residents can actually navigate to an enterprise HubSpot CMS build integrated with your CRM, we've shipped both. Many times.
Digital Marketing
Traffic is easy. Qualified pipeline is the job.
SEO and AI search optimization run together, not as separate line items, with advertising, email, and social measured against leads and revenue.
Snyder Group brings enterprise SEO and AI-augmented targeting for ambitious B2B and B2C brands. KathodeRay Media runs local SEO, digital advertising, and social programs that put Upstate New York businesses in front of the customers down the road. Every program reports against real numbers: leads, cost per acquisition, revenue attributed.
We don't sell impressions. We sell inbound lead generation you can trace from first click to closed deal.
HubSpot CRM
Most HubSpot portals are 20% used and 100% paid for. We fix that.
Certified HubSpot Solutions Partner implementation, migration, and revenue operations across Marketing, Sales, Service, and Operations Hubs.
Snyder Group implements, migrates, and optimizes across every Hub. But the platform is the easy part. The value is in revenue operations: aligning marketing, sales, and customer experience so your data tells one story and your teams work one pipeline. We train your people, support your admins, and stay on after go-live.
If your CRM is a rolodex instead of a revenue engine, that's a solvable problem. We solve it weekly.
AI & Automation
AI in marketing is either a force multiplier or a buzzword on your invoice. We build the first kind.
Workflows that cut production time, agents that handle repeatable tasks, and internal knowledge systems that make institutional expertise searchable.
Snyder Group has integrated AI into live client programs, sharpening targeting, accelerating content production, and scaling performance without scaling headcount. Prompt engineering turns generic tools into trained specialists.
We also optimize for the other side of the equation: making sure your brand shows up when AI answers your customers' questions. That's not a future problem. It's a today problem.
Public Relations & Communications
Earned credibility is the one channel you can't buy your way into.
Trade media relations, reputation management, and strategic communications for B2B brands, backed by 28+ years of earned coverage.
LePoidevin Marketing runs strategic PR for B2B organizations with particular depth in animal health, pest control, medical device, material handling, and packaging. That means trade editors who take our calls and crisis communications handled by people who've managed real crises. KathodeRay Media extends the same discipline to municipalities and community organizations.
Your executives have expertise the market should hear. We turn that into coverage, bylines, and speaking platforms that move the pipeline.
Creative Services
Strategy decides what to say. Craft decides whether anyone remembers it.
Graphic design, video, photography, and motion, plus the physical work digital-only agencies quietly outsource.
LePoidevin Marketing has designed trade show programs for industrial manufacturers where a 10x20 booth has to earn its cost back in qualified conversations. KathodeRay Media shoots the photography and video that make a Main Street business or a regional destination look like the real thing it is.
Every asset ships on-brand, on-message, and built for the channel it lives in.
Marketing Strategy
Tactics without strategy is just activity. We start at the top.
Fractional CMO leadership, go-to-market planning, customer research, and the sales enablement to close what marketing opens.
For organizations that need senior marketing leadership without the full-time hire, our fractional CMO engagements put a seasoned strategist inside your business, setting the plan, running the team, owning the number. For product launches and market entries, we build go-to-market strategy grounded in customer research and competitive analysis, not assumptions.
We don't sell hours. We sell point of view, and a plan your whole organization can execute against.
Contact
Not sure which service
you need?
Tell us what you're trying to solve. We'll match the right agency and discipline to your business, no discovery-call theater, no templated proposals.