Public Relations & Communications
B2B public relations that earns its column inches
Trade media relations, reputation management, and strategic communications for manufacturers, distributors, and industrial brands, backed by 28+ years of earned coverage.
Most PR agencies pitch. Fewer get picked up. The difference isn't luck. It's knowing the editors, the categories, and what makes a technical story newsworthy instead of noise.
Start the conversationMost PR agencies pitch. Fewer get picked up.
It's knowing which trade editor covers parasiticides versus which one covers pest management protocols, what a medical device reporter needs before a 510(k) story runs, and how to make a packaging line upgrade newsworthy instead of noise. That knowledge takes decades to build. We've spent 28+ years building it.
At SKL Group, strategic public relations runs through LePoidevin Marketing, the PR- and industrial-B2B-first specialist within our collective, with KathodeRay Media extending the same discipline to municipalities and community organizations. One shared point of view: earned media is a business outcome, not an activity report.
PR services built for B2B
Trade Media Relations
Your buyers read the trades. So do we, and the editors take our calls. LePoidevin Marketing has spent 28+ years placing B2B stories in the publications that shape purchase decisions in animal health, pest control, medical device, material handling, and packaging. That means bylined technical articles, product launch coverage, editorial calendars mapped a year out, and press releases written by people who understand the difference between a claim your regulatory team will approve and one they won't.
Reputation Management
Reputation isn't what you say about your brand. It's what the market repeats when you're not in the room. We build and defend it deliberately, monitoring coverage and sentiment, positioning your subject-matter experts as the sources editors call first, and making sure your share of voice matches your share of market. For B2B brands with long sales cycles, reputation is pipeline insurance.
Crisis Communications
Product recalls. Regulatory actions. Supply disruptions. Plant incidents. When something goes wrong, the first 24 hours determine the next 24 months. Our crisis communications are handled by people who've managed real crises, not consultants working from a template. We build response protocols before you need them, train your spokespeople, and manage media through the event so one bad week doesn't become a permanent search result.
Strategic Communications
PR that isn't tied to business strategy is just publicity. We align messaging across every channel where your company speaks, press, analyst relations, investor-facing materials, internal communications, executive thought leadership, so the story your CEO tells matches the one your trade coverage tells, which matches the one your sales team tells. One narrative. Every audience.
Public Sector & Community Communications
KathodeRay Media applies the same communications discipline where the stakeholder isn't a buyer, it's a resident, a council, or a community. Public awareness campaigns, municipal communications, and outreach programs for government and community organizations, built by people who understand that public-sector messaging carries public accountability.
Industry depth you won't find at a generalist PR firm
LePoidevin Marketing works where technical accuracy is the price of admission.
- Animal health, from companion animal to production livestock, with the regulatory fluency the category demands
- Pest control, professional and structural pest management brands speaking to PMPs and distributors
- Medical device, communications that respect FDA constraints without losing the story
- Material handling, equipment and systems brands selling into operations and plant management
- Packaging, machinery and materials manufacturers reaching converters, co-packers, and CPG buyers
- Tools & equipment, industrial brands selling through dealer and distributor networks
If your product requires a spec sheet to explain, you shouldn't have to explain your industry to your PR agency.
Beyond the clipping
PR that connects to pipeline
Here's where a marketing and public relations agency beats a standalone PR firm: the coverage doesn't stop at the clipping.
Because LePoidevin Marketing runs integrated B2B marketing and lead generation alongside PR, earned media feeds the rest of the machine. A trade placement becomes sales enablement content. A bylined article becomes a nurture asset. Editorial momentum becomes retargeting audiences. We measure PR the way you measure everything else, by what it moves, not just where it appeared.
Why SKL Group
28+ years of earned B2B coverage
Relationships with trade editors aren't rented. They're built one accurate, useful story at a time.
Crisis experience, not crisis theory
Recalls, regulatory actions, and reputation events managed by the people who answer the phone at 6 a.m.
PR inside an integrated engine
Media relations, content, lead generation, and sales strategy under one roof, so coverage compounds.
Two disciplines, one standard
LePoidevin Marketing for industrial B2B. KathodeRay Media for municipal and community. The same rigor either way.
We don't sell hours. We sell point of view.
Public relations, answered
What does a B2B public relations agency do differently than a consumer PR firm?
B2B PR targets the trade publications, analysts, and industry events that influence considered purchases, not mass media. Success is measured in credibility with a specific buying audience, editor relationships in your category, and coverage that supports a long sales cycle.
How do you measure PR results?
Placements and share of voice, yes, but also what coverage feeds downstream: website traffic from earned media, content repurposed into the sales process, and lift in branded search. PR reporting should look like marketing reporting.
Do you handle crisis communications on retainer or on demand?
Both. The better answer is before: we build crisis response plans and spokesperson training in advance, because the companies that weather a crisis well are the ones who planned for it in a quiet quarter.
We're a municipality, not a manufacturer. Is this for us?
Yes. KathodeRay Media handles communications for municipalities and community organizations, public awareness campaigns, community outreach, and government communications, with the same strategic discipline.
Contact
Put 28 years of editor
relationships to work
Tell us what you make, who needs to hear about it, and what's standing in the way. We'll come back with a point of view, on your story, your coverage gaps, and where earned media fits in your growth plan.
One conversation. One intake. Our team routes your project to the right specialists from there.