Industrial
Industrial marketing that respects how buyers actually buy.
An engineer doesn't click a banner ad and request a quote. A plant operations manager doesn't pick a conveyor supplier off a listicle. Industrial purchases move through spec reviews, committee evaluations, and six-month decision cycles, and most marketing gives up around week three.
Ours doesn't. Within SKL Group, LePoidevin Marketing has spent 28+ years building B2B marketing and lead generation programs for manufacturers and distributors in material handling, tools and equipment, packaging, and pest control. We know the trade publications your buyers read, the shows where deals start, and the follow-up cadence that keeps your brand in the evaluation.
Sectors we've worked in, not just written about: material handling, tools and equipment, packaging, and pest control.
The sectors we've worked in, not just written about.
Material handling.
Conveyors, racking, lift equipment, automation. Buyers here are engineers and operations leaders who can smell an agency that doesn't understand load ratings from the first paragraph. We build technical content, trade PR, and lead nurture programs that speak the language of throughput, uptime, and total cost of ownership, because a claim without a spec behind it doesn't survive a distributor meeting.
Tools and equipment.
Professional tools get evaluated by the people who use them and purchased by the people who don't. That's a two-audience problem: credibility with the end user, ROI with the buyer. We build campaigns that work both sides, product-level proof for the floor, business-case messaging for procurement, supported by trade media relations that reach both.
Packaging.
Packaging manufacturers sell durability, line efficiency, and supply reliability to brands that can't afford a stopped line. LePoidevin Marketing translates that operational story into brand strategy, content, and lead generation aimed at the packaging engineers and sourcing teams who hold the spec.
Pest control.
One of LePoidevin Marketing's deepest categories, alongside animal health and medical device work, where regulated claims and technical scrutiny are the norm. From product launches to distributor communications to PMP-facing trade PR, we know the difference between marketing to a route technician and marketing to a national account buyer.
Built for the six-month buying cycle.
Most agencies measure campaigns in quarters. Industrial buyers evaluate in half-years. That mismatch is why so much industrial marketing produces traffic reports instead of pipeline.
Talk to Us About Your ProgramStrategic PR & trade media relations: Earned visibility in the publications and channels where industrial specifiers do their homework, long before they fill out a form.
Lead generation & lead management: Capture, score, and nurture. A trade show badge scan isn't a lead; it's the start of a six-month conversation. We build the follow-up system that carries it to a sales-ready handoff.
Trade show strategy: Pre-show outreach, on-floor messaging, post-show nurture. The booth is one week; the program is the year around it.
Brand strategy & creative design: Positioning built on operational reliability and proof, not adjectives. Industrial brands earn trust with specificity.
Content & website development: Spec sheets, application stories, technical content, and websites that answer an engineer's questions instead of hiding them behind a gate.
Research, direct marketing & sales strategy: Marketing that ends at the MQL isn't finished. We align the whole path from first impression to signed PO.
Why industrial manufacturers work with SKL Group.
28+ years serving business marketers.
LePoidevin Marketing has been doing industrial B2B since before “content marketing” had a name. That's not nostalgia. It's pattern recognition across hundreds of product launches, trade cycles, and channel programs.
Technical credibility is the strategy.
Industrial buyers reward brands that demonstrate competence and punish brands that fake it. Every piece of work we ship is built to survive scrutiny from someone who knows the product better than we do.
PR-first, pipeline-focused.
As the strategic communications and branding specialist within the collective, LePoidevin pairs earned trade visibility with lead generation and management. Reputation opens the evaluation. Follow-up wins it.
A collective behind the specialist.
When your program needs capabilities beyond the core engagement, additional digital, web, or campaign horsepower, SKL Group brings it in behind the scenes. One relationship, one team accountable to you.
What working with us looks like.
Discovery and research.
We learn your products, your channel, your competitors, and your buyers' evaluation process, before we write a word.
Strategy.
Positioning, messaging, media plan, and lead generation architecture mapped to your actual sales cycle, not a generic funnel.
Execution.
Trade PR, campaigns, content, shows, direct marketing, integrated, not siloed.
Measurement against pipeline.
We report on qualified leads and sales outcomes, not vanity metrics. Results-based has been the LePoidevin model for 28+ years.
Your buyers take six months. Show up for all six.
If you're a material handling, tools and equipment, packaging, or pest control manufacturer, or an industrial distributor tired of agencies that don't know a pallet jack from a pallet flow rack, let's talk.
Tell us about your business. We'll come back with a point of view, not a boilerplate pitch.